London — "100% African, A+ is modern, sincere and somewhat optimistic, targeted at the African family audience." This is how Canal + executives summarised the qualities of their new channel to be launched on 26th October 2014. Balancing Act's broadcast analyst Sylvain Beletre attended the press launch and looks at its impact on the market.
After a long silence, Canal+, the dominant Pay TV platform in francophone Africa, is about to launch its A+ channel ("La Grande Chaîne Africain"), "made by Africans for Africans" with high standards as a further step to offer local content for local audiences. A+ will allow it to deliver content better suited to the emerging middle class of the African continent.
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