London — The sports TV segment in Africa is largely under-developed despite several paradoxes; the fact that Africa holds, 1) a very strong sports audience, especially for football games; 2) a large number of TV channels and radio stations ; 3) a pool of talented African sports players active in international games.
Balancing Act polled TV channels sports experts, federations, sports programmes distributors and advertising agencies to uncover catalogues of sports TV programmes available, budgets spent by TV channels on sports programmes and major opportunities.
...
AllAfrica Subscription Content
You must be an allAfrica.com subscriber for full access to certain content.
You have selected an article from the AllAfrica archive, which requires a subscription. You can subscribe by visiting our subscription page. Or for more information about becoming a subscriber, you can read our subscription and contribution overview.
For information about our premium subscription services:
You can also freely access - without a subscription - hundreds of today's top Africa stories and thousands of recent news articles from our home page »
Already a subscriber? Sign in for full access to article